A super sharp brand identity to support a cutting edge technology company
Penetrating a competitive market
FiSIon was asked to create a brand identity for toob, a new full fibre broadband provider that is taking on the main telcos with a game-changing proposition and revolutionary approach. toob needed support from FiSion to launch of toob into its first market with the creation of the first integrated marketing campaign including events, printed collateral and supporting sponsorships.
Delivering the message
FiSion’s approach to the brand identity was to focus on communicating the emotional impact its product could have on its customers rather than the technology. FiSion’s involvement started with the creation of name and logo and extended to a clean and simple identity, that is instantly recognisable and clearly puts the customer at the heart of toob’s business. FiSion applied the brand identity to create toob’s website and a complete set of marketing collateral to be used across digital, traditional and innovative channels including street flags and marketing branded vehicles.
- Through the visual identity and brand messaging toob have gained market share in a hugely competitive sphere
- toob expanded the work that they has original set sue to the success of the launch
FiSion have been the driving force behind the creation of toob’s brand image and identity. They have engineered from scratch a very sleek, intuitive and beautiful visual experience that they have then successfully implemented across all our marketing touchpoints.
Services Used
- - Creative concept design
- - CAD Drawings
- - Stage & set design
- - Graphic design
- - Printing
- - Scheduling & project management
- - Project budgeting
- - Health & Safety documentation
