Generating a big buzz with a small amount of space
Creating a talking point
FiSion’s brief was to generate a buzz around the Ping Identity brand in a creative and innovative way both at a Gartner Networking Reception and their IDM trade show stand. Our client wanted a stand that stood out from others at the event and in doing so create a talking point amongst attendees. Our client wanted FiSion to ‘bring to life’ an existing pop-up installation as an IDM Trade Stand in June and November 2018. The very limited space available meant there were constraints with the design.
A multi-purpose stand
FiSion designed and created a ‘Ping Gin Bar’ that was repurpose-able for future events via a branded Ping desk. Our idea was to keep with a Gin Bar style with artisan Gin baristas and gin minatures, but also make it practical with the ability to be repurposed for later events with wheels, storage and an interchangeable front panel. The stand could be adapted for smaller spaces, such as the IDM trade show, with a branded reception desk and a pop-up backdrop. We used interchangeable, magnetic graphics so that the stand could easily be updated, making it future proofed and more sustainable. We also organised ‘reverse graffiti’ of the Ping logo on pavements near the event to lead guests to the venue.
- Customers were highly intrigued by the revolving column leading to deeper engagement
- The stand adapted seamlessly between different venues and the allocated spaces
Just wanted to say again a big thank you for the fabulous job you did with the Gin Bar. I think we can consider it a great success, and worth all the time and effort involved…Thank you!
Services Used
- - Creative concept design
- - Graphic Design
- - Scheduling & project management
- - Project budgeting
